Digital analytics of Megafon helped investors make a decision on the construction of a hotel-business complex in Chita
Digital analytics of Megafon helped investors to decide on the construction of a hotel-business complex and related infrastructure in the capital of Transbaikalia with a total value of more than 2.2 billion rubles.Based on the data of the Digital Tourism service, a tourist flows have been evaluated and a portrait of the guest of Chita was formed.
According to Megafon, in 2023, the Trans -Baikal Territory visited 1.8 million people, of which 1.4 million came to the region for the purpose of tourism.The most domestic tourists came to Transbaikalia from Buryatia (12%), the Republic of Sakha (Yakutia) (10%), the Irkutsk region (9%), the Amur Region (6.4%), Primorsky Territory (5.8%) and Novosibirskareas (5.4%).By the share of entrance tourism, China is the leader (15%).
Based on the information collected by the Digital Tourism program, the guest infrastructure of the cheat will be improved and the opportunity to work out new tourist routes in the region.
“ Chita quarter should become a starting point for travelers in the unique places of Transbaikalia,” said the project investor Dmitry Song.
The Travel Sector Transbaikalia is experiencing a new round of development.In 2021, the world famous sculptor Dasha Namdakov opened the Land Art Park "Tugi".In 2022, the updated eco -couraper "Cook" earned.In the Krasnochika taiga, the first eco-hotel "Shinka" is being prepared for the opening.On the Agin land, guests are accepted by the ethnic complexes "Prione", "Yusen-Tug", "Nomad", "Hatan Eji".In Chita, on the territory of the unique natural-archaeological monument, Sukhotino is preparing to build a museum, near the capital of the region, they are reconstructed by the zoo -opita "Amodovo".
Several festivals that have launched in Transbaikalia in recent years show the identity of the peoples living in these territories, their traditions, and culture.This is the International Festival "Family Circular", the Cossacks Death District "Birth of the Guran", the tourist tour "Horkhog.Agin lamb on stones "and others.
According to the results of 2023, the Trans -Baikal Territory took third place in the nomination "Territory of Ethnocultural Tourism" of the III All -Russian tourist prize "Russian Travel Awards".
“Today, both domestic and entry tourism, primarily from China, are actively developing, and there is an acute need for the expansion of the license plate,” said Batamunkuev, Deputy Prime Minister of the Government of the Transbaikal Territory.
recall , the hotel-business complex "Chitinsky Quarter" will be located within the boundaries of the complex development of the historical quarter in Chita.The project provides for the construction of a hotel complex of category 4*, the reconstruction of historical development, including three cultural heritage sites, as well as the improvement of the quarter with a total area of almost one hectare.The project of creating the Chita quarter is included in the general master plan of Chita, developed for the socio-economic development of the city.
"Service" Digital Tourism "is used by business and authorities in several regions of the country.Anonymous analytics helps in making decisions on the development of a tourist destination and improving the guest service.This helps to attract tourists and works for the development of the economy of regions, ”said Viktor Kazantsev, head of the introduction of digital decisions of Megaphon in the regions of Siberia and the Far East.
Source: https://75.ru/news/366506
